Friday, August 27, 2010

SEO and Google Analytics training

I was preparing PowerPoint presentation on Search Engine Optimization and Google Analytics. The objective of this presentation was to introduce these topics to sales and development team. All were curious to know as how a website rankings goes higher and how visits are tracked in Google Analytics.



It took me one day (8 hours) to prepare the slides and design course content. I am happy with what I have put all together for them at one place. My stress was on having self explanatory presentation so that they will not need to come back to me after another month or so. They can just go through it once again to understand.

In SEO, I have covered onpage and offpage opitmization. In onpage optimization I covered 8 blocks that they can work on to improve SE friendliness of their website. In offpage optimization I covered blog commenting, article posting and directory submission. I didn't go into deeper sections of it since it was just an introductory session.

In Google Analytics (GA) I started why it is necessary to have analytics software and in particular Google Analytics. Then I explained 'metrics' and 'dimensions'. Then took different types of reports available in GA and explained what each report does. Then I touched upon custom reporting and advanced segmentation.

I was good session. I am eagerly waiting for feedback report that my HR will collect from team probably on Monday. I hope to get good feedback from my team. Till then fingers are crossed.

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Thursday, August 26, 2010

BCCI and Cricket player ads

Lots of youngsters want to play Cricket because of money and fame involved in it. The new model of quick Cricket has further raised the bar. Now this sport has become a money minting machine.

While most of the players have started accumulating wealth they are slowly drifting away from the game. They somehow forgetting that it is this sport that is getting them all the fame and money. But now players got themselves buried under heavy schedule of commercial ad shooting.

I am not of an opinion that they should not do it. In fact, BCCI should make it compulsory for each and every player to endorse some or the other product on the planet earth or from alien world, if needed. BUT there should be a clear mandate that every player should contribute 70% of such earning for building foundation for other sports.

If other countries can impose hefty taxes on prize money then we can always ask for share from addition source of revenue. I know Sachin Tendulkar and Dhoni will get angry if they happen to read this but I am not bothered. But that's Ok with me.