Skip to main content

Vande Mataram - Maa tuze salaam

‘Vande Mataram' (meaning ‘I bow to thee, Mother’), a poem from the 1882 novel Anandamatha by Bankimchandra Chattopadhyay had inspired many to take part in the struggle for Indian freedom. But after we got freedom and independence, for the later generation it became just a song to be played on 15th August and 26th January till somebody from southern music industry took the two words ‘Vande Mataram’ and spun it to have modern appeal to the theme of the song. The lyrics were completely changed but the spirit remained the same - ‘I bow to thee, Mother’.

AR Rahman added some magical musical punches to the song and it soon became the audio for Sony TV when it is not airing any entertainment program during 12AM to 6AM slot. Young generation like me used to hear and tap foot on the beats of this song. We felt connect between freedom/independence with newer generation like ours.

The earlier generation cherished and narrated freedom struggle to our generation but never promoted it through mass media except for few film makers who made classic patriotic films. But it was mostly confined to the older generations. Somehow, the newer generation was never smelled the aroma of patriotism. But the Bharatbala production’s work changed that completely. Just one song pulled the entire nation’s new generation together for a ride of exotic locations of various parts on India.

Comments

Popular posts from this blog

Honeymoon - Part 1

The first thing that any couple does immediately after their marriage is go for a 'honeymoon'. It is almost 6 months since I am carrying tag of 'husband' but unfortunately could not go out with my wife. I didn't have enough leaves to go for honeymoon after my wedding. So we had decided then that we will have it in parts like Harry Potter movies. So this weekend we went for our first part of Honeymoon.
Saturday morning we left at around 9:00 AM for The Lake Weekend resort. This is the parking area of my building.


The resort is near Varasgaon dam. The route is Sinhagad road - Khadakwasala dam - Panshet - Varasgaon boat club. The picture taken while running besides Khadakwasla dam.


My wife, Meet, trying catch herself in portrait while I was driving my Pulsar 150 towards resort. She is wearing cap that my MBA college gave me when I went there to meet my juniors last year. 

It is a perfect ride on weekend if one loves beautiful scenery and enjoys cool breeze. 



On every tour …

Bride-Groom Selection Spreadsheet

Soon after entering in your mid 20's you will hear a word 'proposal' more often from your parents. In most part of the India the timing for bride/groom searching is decided by the parents for two reasons
Arranged marriages are still very popular hereAs you young boy or girl you will always feel that you too young to get married 
Many a times a final selection will be done based on a gut feeling of your parents and relatives. To base your decision on facts and figures I have created following spreadsheet. I personally think the selection that is going to impact your whole life should be made logically. 
In criteria or attribute column you can add up to 10 things and you can assign weighing factor to it in the adjacent column. Then you should go on replacing Name 1 to 4 with name of girls or boys your are considering as your would be. Now simply give marks to each girl and boy against each factor. The one you have with highest score should be the winner.

Click this link to ope…

Corporate e-Newsletter Initiative – How to go about it?

If you are thinking of starting up a e-newsletter activity at corporate level then below are few tips that might help you in the course. I have divided a newsletter activity in three phases viz. planning, construction and distribution.

Planning phase

1. Attention grabbing name

The name of the newsletter should grab attention of the audience. If your brand is highly recognizable in your business community then only use that name. If that is not the case then use any other name that will represent the aim of your newsletter. For example, if you are starting a newsletter for cloud services then have the name something as ‘Envisioning the Cloud’.

2. Decide your target audience

It is not always possible to have different newsletters for different segments of your market due to budget and resource constraints. In that case you will have to choose your first market segment that you will serve as a pilot campaign. Based on its success you can go on adding segments in current newsletter or sta…