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Corporate e-Newsletter Initiative – How to go about it?

If you are thinking of starting up a e-newsletter activity at corporate level then below are few tips that might help you in the course. I have divided a newsletter activity in three phases viz. planning, construction and distribution.

Planning phase

1. Attention grabbing name

The name of the newsletter should grab attention of the audience. If your brand is highly recognizable in your business community then only use that name. If that is not the case then use any other name that will represent the aim of your newsletter. For example, if you are starting a newsletter for cloud services then have the name something as ‘Envisioning the Cloud’.

2. Decide your target audience

It is not always possible to have different newsletters for different segments of your market due to budget and resource constraints. In that case you will have to choose your first market segment that you will serve as a pilot campaign. Based on its success you can go on adding segments in current newsletter or sta…

Corporate E-Newsletter Topic Guide

7 out of 10 marketing people wish to have their own corporate e-newsletter. They have management will, internal staff support and database of suspects, prospects, customers and other stake holders with them. What they don’t have is the technical knowledge of electronic distribution (which is very easy to acquire) and content idea.

In this post I will talk about content of the newsletter.

Corporate newsletter is a medium through which you want to spread awareness about what’s happening within your company. Since you want to let the world know about your company let’s have a dedicated section for each major functions within your company. In every release you can have one article per section and the most interesting article can be promoted as featured article for that issue.

You can create sections as per your wish. Let’s say we have created four sections for a corporate newsletter campaign – (a) marketing, (b) delivery and operations, (c) human resource and (d) management team. Now,…

How to groom people?

Below is the story from Google as it is copied from the NYTimes. It tells about grooming your people in appropriate way. Read the story first and then learnings that I drawn from it.

He (Prasad Setty, Google’s vice president for people analytics and compensation) tells the story of one manager whose employees seemed to despise him. He was driving them too hard. They found him bossy, arrogant, political, secretive. They wanted to quit his team.

“He’s brilliant, but he did everything wrong when it came to leading a team,” Mr. Bock recalls.

Because of that heavy hand, this manager was denied a promotion he wanted, and was told that his style was the reason. But Google gave him one-on-one coaching — the company has coaches on staff, rather than hiring from the outside. Six months later, team members were grudgingly acknowledging in surveys that the manager had improved.

“And a year later, it’s actually quite a bit better,” Mr. Bock says. “It’s still not great. He’s nowhere near one of our…

On International Woman's Day

According to me the only known category of living organisms, after woodpecker, that is referred by their action is the category of ‘women’. Women are called women because they woo men. It’s as simple as that.

Today is a day of this category – an International Woman’s Day.

In today’s TOI I read Vidya Balan’s opinion about observing Woman’s Day. Witty indeed. But a soft humorous part within me feels jealous about such opinions. I feel women at least have a day on their account. May be for world we men just don’t exist.

Apart from this humorous thinking I am completely in agreement with Vidya that celebrating a day for something or something clearly means less importance for rest of the year. Why we should have a day for women; either we should have a complete year or every second.

It’s an irony that on one hand we talk about gender equality and on the other hand we observe an international woman day.

Plans are nothing. Planning is everything.

We plan to direct our actions to reach the goal in future. A plan is based on our assumptions about the factors that impact it. These assumptions are futuristic based on our knowledge at the time of planning.

Now, consider these two facts
The most uncertain thing in the world is ‘future’ Any change in our assumption will have to be accommodated by making some provision in the plan So, what is a plan? It is just a document that will keep altering as we move closer to our objective and/or goal. So why all management people tend to focus so much on having plan first, which anyway will change as we progress.

More important thing than plan itself is the process of planning it. If you have acted thoughtful at the time of planning then chances are high that you have included maximum number of alternatives and contingencies in your plan. This will put you in a better position to handle uncertainties of future. And most importantly, it will be easier for you to buy in from team members reduci…

Emerging models for Product Development

Product outsourcing has become an inevitable for every growing ISV. With growth of the ISV the need to concentrate on few critical functions increases drastically. Hence and ISV has to outsource other important activities to remain focused and responsive the market.

As outsourced product development is maturing new models are emerging in course to mitigate the risk. Every model has its own share of pros and cons. The outsourcer has to select to most appropriate model for his kind of software outsourcing project.

Below are some of the emerging outsourced product development models.

1. Software Product Line
An ISV targets the needs of the prospective industry or function by creating a portfolio of products with variations in features and functions. This model has a base or core product and different products in the same line offers increasing feature sets.

2. Modular Development
In this model the product is developed in the form of modules. One module is developed at a time or different…

Ability in itself is nothing when denied opportunity

A success is a function of ability and opportunity i.e. Success = fn(ability,opportunity).

Having put the success in mathematical formula let us now try to understand it. Success depends on the ability that you possess and opportunity that is available to you. The absence of any of these will lead to no success.

Among ability and opportunity you have direct and permanent control over ability because you possess it. It is not dependent on any external factor. If you have it then you have it and if you don’t have it then you can at least try to acquire it. On the other hand, opportunity is something that is not in your control. One or many external factors impact the magnitude of opportunity.

So having ability in itself is nothing when denied opportunity.

Apple quietly cutting competition

This week Apple has highlighted the importance of supply chain for the success of a product. While every other company is busy in figuring out how to compete with iPad with their own tablet offerings Apple is quietly cutting its competition by entering into a deal of display components with LG, Samsung and Chimei Innolux for 65 million units.

The display manufacturers are already under pressure of meeting the demand with limited manufacturing capabilities. Apple securing 65 million units will not leave much left for its competitors. So now, its competitors may have high specs processors, latest version of operating systems, very good UI and millions of applications and heavy duty batteries but they may not have display for their mini computing devices.
For Apple the role of supply chain is not just to bring raw material to the factories or manufacturing units and ship finished products to the market. It is also ensuring that iPad will be the only device that will not have the shortage …

Vande Mataram - Maa tuze salaam

‘Vande Mataram' (meaning ‘I bow to thee, Mother’), a poem from the 1882 novel Anandamatha by Bankimchandra Chattopadhyay had inspired many to take part in the struggle for Indian freedom. But after we got freedom and independence, for the later generation it became just a song to be played on 15th August and 26th January till somebody from southern music industry took the two words ‘Vande Mataram’ and spun it to have modern appeal to the theme of the song. The lyrics were completely changed but the spirit remained the same - ‘I bow to thee, Mother’.

AR Rahman added some magical musical punches to the song and it soon became the audio for Sony TV when it is not airing any entertainment program during 12AM to 6AM slot. Young generation like me used to hear and tap foot on the beats of this song. We felt connect between freedom/independence with newer generation like ours.
The earlier generation cherished and narrated freedom struggle to our generation but never promoted it through ma…

Independence Day Pledge

If a kid had this pledge in 1950s then today's India would have been a lot different. However, today is not too late. India is growing, not aging.



To celebrate Independence Day in true spirit, make others independent. If you can understand this then you are anyways independent.

Wish you all a very happy Independence Day!

Bribing Crash Course - 15 Days (Full time)

In the turbulent times and uncertainty around, the only individuals, organizations and politicians that can manage not just to survive but flourish seem to be those that have gained unwavering support from other parties of social fabric. The proven method of securing this support is through bribing. It has become such a necessity that there is a need to frame a crash course in ‘Bribing’.
The bribing crash course will handle both aspect of it i.e. giving and accepting part. If you are offering a bribe then you should understand whom you are bribing and what amount you should offer. If you are accepting a bribe then it is important for you to know the best practices of accepting it and managing the accounts after it comes to this side of the table.
The topics that would/should be covered in this course are listed below:
1. Identifying the prey It is very important to know the person, organization or party to whom you are approaching for hand-shake. You should study their past track record. …

Laptop versus Pen and Paper

We have spent so many years inventing something or the other. Our scientists have made huge success in the area of science. We discovered few things very quickly while many took much longer period to evolve.
In no time (considering time from our origin) we made it from abacus to laptops in computing field. The progress on writing tools is not that great (may be because it is difficult to improve the best).
A side to side comparison of latest computing device (laptop) with latest writing tool (nothing came to my mind except a pen and paper) is given below.  You yourself decide the winner.
Comparison factor Laptop Pen Winner Price Few hundred dollars Few dollars Pen Size Big Not so big :) Pen Weight More than a pound Negligible Pen Standby time Few hours Few years Pen Startup time Many seconds<